A host of products, at a variety of price points, are meeting the desire for healthier, chemical-free alternatives sought by consumers. In the
hair color market, the new Silk Degrees Naturceutical
Hair Color Treatment by Pravana offers a plant-based, keratin-enriched formula, containing no ammonia, and no peroxide, as its latest botanical alternative. Silk Degrees utilizes botanical extracts like jojoba seed, rosemary leaf, theobroma seed butter, silk amino acids and natural wheat protein to impart color, shine and conditioning.
Pravana Naturceuticals™ is a hybrid that combines the power of nature with technological innovation to create this professional product. It offers a proprietary Naturceutical Complex™ containing Meso-American botanicals to nourish and promote hair's health, along with three hydrolyzed proteins to increase strength, elasticity and shine. The formulas contain silk proteins, human hair keratin, wheat proteins, zero phthalates, and no animal by-products. Shampoos in the line are also sulfite and sulfate-free, all products are free of DEA and MEA, and are EPA and CARB compliant. The line is available in salons and spas.
Source: www.pravana.com.
